IDEA: Social Media Style Guide Generator
Help!
Can't make the pitch session, but want desperately to do this, and could devote Saturday and most of Sunday to it. If someone wants to adopt and pitch, please do, and call me (Tod Fetherling or Nicholas Holland have the number) if anyone is interested... OR, if you want to do this after the weekend just DM me...
Problem: All companies need a Social Media Style Guide (cross between Customer Service Rep manual and a branding style guide), outlining guidelines, policies and procedures for employee use of social media. They also need a corporate training program to help implement policies and guidelines, or someone to do the training. The cost of customized style guide development (resource time, knowledge acquisition, strategic planning, policy document preparation, internal communications) is prohibitive for small & medium-sized companies.
Solution: A do-it-yourself Social Media Style Guide generator, similar to a TurboTax program or a complex last-will-and-testament document generator, not a one-size-fits-all template. The online program would ask qualifying questions, and based upon the answers and a matrix of best-practice policies and guidelines language, generate a customized Social Media Style Guide Document (along with internal communications and training suggestions, and of course, the offer for consulting help or an in-person training program for implementation should the company require assistance).
Revenue: $19.99 or $24.99 each printout or some similarly inexpensive price-point. If enough money is generated from initial year's sales (to cover cost of development), then after price the Social Media Style Guide free and make revenue on the optional internal communications and training program sales (mostly to larger, mid-size companies).
Weekend: Decide on scope of business plan, evaluate best practices from available corporate social media policy and guideline documents, decide on specific elements of plan deliverables and a logical question tree, construct initial program flowchart, evaluate available technologies, code an initial prototype for Sunday presentation, and discuss equity/resource needs (decision to VC or self-fund).
GO NSW09!!!
Can't make the pitch session, but want desperately to do this, and could devote Saturday and most of Sunday to it. If someone wants to adopt and pitch, please do, and call me (Tod Fetherling or Nicholas Holland have the number) if anyone is interested... OR, if you want to do this after the weekend just DM me...
Problem: All companies need a Social Media Style Guide (cross between Customer Service Rep manual and a branding style guide), outlining guidelines, policies and procedures for employee use of social media. They also need a corporate training program to help implement policies and guidelines, or someone to do the training. The cost of customized style guide development (resource time, knowledge acquisition, strategic planning, policy document preparation, internal communications) is prohibitive for small & medium-sized companies.
Solution: A do-it-yourself Social Media Style Guide generator, similar to a TurboTax program or a complex last-will-and-testament document generator, not a one-size-fits-all template. The online program would ask qualifying questions, and based upon the answers and a matrix of best-practice policies and guidelines language, generate a customized Social Media Style Guide Document (along with internal communications and training suggestions, and of course, the offer for consulting help or an in-person training program for implementation should the company require assistance).
Revenue: $19.99 or $24.99 each printout or some similarly inexpensive price-point. If enough money is generated from initial year's sales (to cover cost of development), then after price the Social Media Style Guide free and make revenue on the optional internal communications and training program sales (mostly to larger, mid-size companies).
Weekend: Decide on scope of business plan, evaluate best practices from available corporate social media policy and guideline documents, decide on specific elements of plan deliverables and a logical question tree, construct initial program flowchart, evaluate available technologies, code an initial prototype for Sunday presentation, and discuss equity/resource needs (decision to VC or self-fund).
GO NSW09!!!
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